Monday 30 April 2012

Designing an Impressive Website

Designing the website to impress your visitor is an important factor to consider before you go for website design. People visit websites for information. They may not necessarily be interested in what you sell when they first visit the site. Information is the number one factor for visitors to visit the site. People wish to know all about a product or service before they spend their money. Giving your visitors what they want and writing some good informative information about your product or service is very essential.

Here are some points to consider for designing an impressing website

Get a simple professional looking template one that is relevant to your market. They are easy to work with and images can be adjusted with imaging software. This makes all your web pages look uniform and professional. Simple navigation is a must. Make your navigation simple and straightforward so that even a layman could find their way around.

Graphic Design can often enhance the product but one must be careful to make them small and professional. Be cautious of fancy flash designs. These can slow up your website and cause visitors to leave. It is vital for your business to have a fast loading website.

Do not use unique fonts and bright colors. When you are running a business site it should be clear and professional at all times. Do not do anything that will take away your visitor's concentration from your information and sales note.

Make sure that you have a strong and attractive sales page. This is a key to successful business. Without a good looking sales page you cannot sell even the crazy products and services. Your sales copy must be private, effective, accurate and professional. Do offer your visitors a free newsletter. This will help you capture the prospects that are not quite ready to buy but you will be able to build a targeted business list of interested promising buyers, who will probably buy one or more of your products or services in the future.

Save a template for creating new pages for easy and quick maintenance of the website. Create a page that has all your website design elements, including your menu and header, except content. When you create a new page, start out by copying that template. For pages that may have a lot of material to be added in the future, set the pages up so they can expand vertically.

If you update a page often, make a back up copy each time you are getting ready to update it. When you have a page with pictures, make sure to keep any new pictures the same width or height as the others. Don’t use too many colors and sizes in your fonts. Avoid using lots of bold and italic words and sentences. That makes the site look unprofessional.

Comfort your visitors with great content development to remember and return to your website. Make your website the favorite store for your products and services by attracting your visitors and making their visit to your site pleasant.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com

Friday 13 April 2012

Reasons to Redesign the Website


As the competition is growing extremely on the web, businesses are working to win competitive edge in the market and increase their online presence. And one of the options is repairing the websites. Before redesigning the website it is necessary to estimate if your website really requires a redesign or not. Here are some points on why to redesign your website.

If your website is still using methods and technologies that were in style a few years ago, then it certainly has to be modified. If you still use tables and frames on your website, then it’s time to give a steady consideration to redesign the website. Also if the content is not relevant to the current market it would be the perfect reason to think of redesigning the website.


Your website is your online appearance. As your business grows and magnifies, it should reflect in your website as well. If your website represents you as a small company when you have actually grown to be a reasonably large company, it can impact negatively on your business. This is why getting your website redesigned at such a situation is extremely essential. If you have launched your website when you started your business and have not modified it even though your business has grown rapidly then for a redesign.

Gone are the days of static websites which once placed on the web were rarely updated. In the period of frequent information updates and content additions, it’s practically necessary for a website to be developed on CMS so that separation between design and content can be made easy. CMS makes it very easy to make changes to the website like adding additional pages, executing a complete new theme to your site without having the need to change its code. It will be helpful choosing a CMS that best suits your business needs.

For any website to grow successful, it needs to perform well in search engines. Though many of the SEO changes can be implemented into present website to make it more search engine friendly, there are others that have to be considered in the website development and design level itself. So the better approach would be to use the code which is extremely SEO friendly.

When a website design is done according to the Web Standards it makes the maintenance very easy. Any change that would be made in future would just require replacement instead of recoding the entire website.
Conversion rate of a website is a measure of the online Return on Investment of the website. An ineffectively designed website can be the major factor for poor conversion rates. It is necessary to browse through your analytics program to discover the conversion ways of your website. This will help to identify where exactly users face troubles and how a redesign can make it easier for users to achieve tasks on the website. Website repair solutions can have great advantages for your online presence. But make sure you do it for the good reasons.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com