Friday 23 December 2011

Basic Web Design Standards








The appearance of a web site is one of the most essential elements of your online success. Your product or service will be analyzed by the appearance of your web site. Poor web design is one of the greatest causes of a business failure. There are thousands of Internet businesses struggling to make online success. With improper web design most make very little or no money and end up closing their site in failure.

Take a look at how to design a professional looking web site specifically designed to sell products and services.

Creating a Template

when you begin website design, your goal should be to create a template that you can use to create each page of your web site. This will give your entire site the same look
and feel.

A template is simply a web page pattern that contains your entire page design, logo, images, navigational links and a specific area for your content. However, your template won't contain any content, as each time you create a page with your template; you'll save it with a different page name.

Formatting Your Pages

It is recommend placing your entire page content within HTML tables. Tables will enable you to have complete control over your content and the way it is displayed.

Placing your entire page content within a single table will significantly increase your site's load time. Stacking your tables will enable you to benefit from the powerful formatting capabilities of tables, while keeping your site's load time down.

Creating Attracting Home Page

Your main page is important for your business and should specifically let your visitors know exactly what you are offering. If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They will go on to the next site and probably never return. They are visiting your site for a specific purpose. They want something your site offers. Provide them with what they are looking for and you wll attain the benefits.


Branding will play a major role in your success. Make sure you place your company Logo Design and slogan in the top left corner of each page. This will not only assist your visitors in remembering your site, but it will also give your pages the same look and feel. Keep your main page as small as possible and include your most important elements.


Navigation

when you begin designing your pages, keep in mind, your visitors may enter your site from pages other than your main. Make sure you include good navigational links on every page. Place your navigational links together at the top, bottom, left or right side of the page. Use tables to neatly align your links and maintain an organized and uniform appearance throughout.


Try to keep the number of clicks required to get from your main page to any other page on your site down to three or four.

Fonts

One of the most important parts of a web page is text. The way in which you display the text on your web page will have a great impact on your success. It can either make your page look very professional or very unprofessional.


When placing text within your web page, always be consistent with your fonts. Don't use different fonts throughout your pages. The standard fonts used on the Internet are Arial and Verdana. Arial and Verdana are the standard as they are the easiest to read on a computer screen.


Background and Text Colors

Be alert when selecting your background and text colors. Bulky backgrounds make text difficult to read and draw the attention away from the text. In addition, always be consistent with your background theme on each page of your site. Select your colors very carefully, as colors affect visitor’s mood. Try to use the colors based on the type of effect you are trying to achieve. However, it's always best for your text areas to have a white background with black text.


Working with a good Website Design Company will have many advantages. They will provide you business proposals including the timeframe, features, terms and conditions of a project. Choose Web Designers, providing creative, innovative, quick and quality Website Designing Solutions.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com

Monday 12 December 2011

Importance of Website Maintenance and Re-Design



Maintenance of a website is an absolute necessity if you don’t want to lose your visitors. Maintaining your web site means continuously updating it with fresh content, keeping it free from errors like broken links and sloppy codes to maintain a high position in the search engines. A website should be updated regularly, have new features added and must have working links. Sometimes website requires redesign when it has unorganized content and poor usability. Website redesign is a perfect opportunity to put things back on track. It will also result in better user experience.

With any redesign it is great time to do little rethinking. By understanding what people are looking for from your site you will be able to better position that information within the architecture of the entire site. Users of your website make quick judgment within seconds viewing your homepage. By making an outstanding first impression with a clean and professional look the user gets a sense of trust for the company behind the site.

Your site could have exact information a specific user is looking for. However if it takes too long for them to locate it chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Also it leads the user to other areas of website that they might not have known about.

Broken links will annoy visitors making them click elsewhere off your site, thus losing a potential customer. Businesses that once linked to your site may have closed down, thus causing broken links to appear. Check for broken links on your site at least once a month. Search engines will more regularly spider your site if the content on your web pages is continually updated or changed. One excellent method is to add a new article to your site every week or two.

You may be getting a lot of hits or visitors to your site but no one is buying. Your web copy could be at fault. Try rewriting it; focus primarily on the benefits of your product. Sometimes changing one or two lines can increase the percentage of sales from your site. Create a web site maintenance plan that will ensure your web site is performing at its optimum level. This is essential if you wish to improve your Internet Marketing or increase sales and stay ahead of your competition.

New features can dramatically improve the user experience. Online calendar that allow users to register for events is a perfect example of how a simple feature increases the value of the site. As such company does not need a person to answer the calls for every registration. With features like this your users will have more interaction with your site and company.

The main goal of a Website Repair or re-design is to create better experience for your users. There are many approaches to attain this. It may be new look, revised navigation scheme or a complete examination. With a perfect Website Design your site will reflect your company and ensure sense of trust with your present and future customers.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com