Thursday 23 February 2012

Web Development Tips for Converting Visitors into Buyers









Many businesses make the error of developing websites which are electronic versions of their paper brochures. As a result visitors get bored and leave to find another website. With thousands of business owners and organizations building web business every year; your website must be unique to make money. One should be aware of the target market. Too many people are rushing onto the web without knowing who their target market is. When you don't know who your market is, then you will not be able to create and find products or services to solve that market's problems.

Your website should never be a virtual flea market. It is a foolishness to sell selling too many unrelated items. You should decide on one, maybe two items to sell at your site. Concentrate all of your efforts on website development to sell just that item or two. The lesser options your visitors have, the more likely they are to purchase from your site.

Don't confuse your website visitors with too many choices. Most people are confused by nature. They don't really know what's good for them anyway. And they are scared to death of making the wrong decision. You shouldn't make their decision process tougher by giving them too much to choose from.Every time people visit a page on your site, they have an expectation of what they're going to see or do. It is essential to view the site from the perspective of a first-time user, for what's familiar to the site owner or developer may not be aware to the target audience. Don't make the visitors work to figure out what the website is about. Make sure to let first-time visitors know what you're about. Make it simple and quick.

Placing too many links on the home page is one of the common errors done by web owners. This will be very confusing. Too many choices don't help the browser get the best possible browsing experience. It's important to think about the purpose of our home pages. People need to think of every page on the site as a home page. There need to be consistent elements on every deep page to make it feel as if the browser has reached a true destination online for what they are seeking.

The way you can truly make yourself unique online, both with Web sites and follow-up e-mail campaigns, is with the character of your words. The words you choose have a key impact on conversions, the sales you make, and gaining repeat customers. Give personalized information relevant to your visitors' needs and develop a distinct, unique voice that separates you from your competitors.

What you have to say doesn't just provide information, but must also build trust. Trust doesn't flow from being like everyone else. Good content development provides a comforting, reassuring sense for the visitor, building trust. It is necessary to track right people to your site, start to figure out the best paths through your site.

The website that works, the website that makes money, is the one that makes an offer, benefits, and offers tons of good advice just before you lead them to your sales page. Now that's a website that works. And that's the website design you must strive, at all times, to develop and maintain.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com

Friday 10 February 2012

Necessary Steps for Online Success of a Website






Web Site promotion must be an essential part of your website marketing plan. Designing a beautiful website and making it online is not enough. Promoting your web site has to be done consistently if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web site, your online business enterprise will soon fail.

Here are few steps to make your online business success.
Create a web site marketing plan-When designing your website, create a plan on how to market it as well. Try to put yourself in your customer’s shoes when doing this. It's too easy to just view your web site from your own context. You need to have a clear vision for your business, goals you wish to achieve and the action plans of how you will achieve them.

Define your target market - Many online marketers promote their web site aimlessly in a field which is too large i.e. they may use bulk mailing as one of their promotion strategies. Of course you may get some visitors but the chances are you will not make many sales, as you have not narrowed your field of customers and targeted them. Getting targeted customers to your web site, will increase sales, because they will have more interest in your product or service compared to a general audience.

Use several promotion strategies - don't just stick to one form of promotion because you never know which one will work the best for you. If you use many channels of internet marketing i.e. SEO, email marketing, forums, writing articles etc you have a greater chance of getting more traffic to your web site.

Promote continuously - if you want to drive constant traffic to your web site, you must promote it continuously. You could constantly optimize your web pages for the search engines, resubmit them if needed, visit discussion forums every day and write an article for online publications every two weeks.

Calculate your return on investment (ROI) – Keep track of how much money you invested in your marketing plan and what profit you received in return. This will avoid wasting large sums of money thrown aimlessly into advertising. In order to know which aspects of your Internet Marketing campaign bring the most visitors, you must be able to monitor visitor activity to your web pages.

Analyze your web site traffic - by analyzing your web site traffic, you can determine what marketing strategies are successful. You can then change them as necessary, to boost the sales or services from your site. Your analysis may include what keywords your visitors are using to find your web site, which web pages are the most popular and where your visitors are coming from. These are essential statistics you should know, instead of blindly promoting your web site and hoping for the best.

Test, monitor and track your results - to run an effective online marketing campaign, you need to constantly test what works and what doesn't. You should monitor your site in the search engines, so you can optimize your web pages for higher search engine ranking. This will attract more visitors which lead to higher profits.

Web site promotion strategies will differ for everyone, and will depend a lot on your product, service or web site. Avail the services of a reputed SEO firm for online success of your business.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com