Showing posts with label Content Development. Show all posts
Showing posts with label Content Development. Show all posts

Thursday, 23 February 2012

Web Development Tips for Converting Visitors into Buyers









Many businesses make the error of developing websites which are electronic versions of their paper brochures. As a result visitors get bored and leave to find another website. With thousands of business owners and organizations building web business every year; your website must be unique to make money. One should be aware of the target market. Too many people are rushing onto the web without knowing who their target market is. When you don't know who your market is, then you will not be able to create and find products or services to solve that market's problems.

Your website should never be a virtual flea market. It is a foolishness to sell selling too many unrelated items. You should decide on one, maybe two items to sell at your site. Concentrate all of your efforts on website development to sell just that item or two. The lesser options your visitors have, the more likely they are to purchase from your site.

Don't confuse your website visitors with too many choices. Most people are confused by nature. They don't really know what's good for them anyway. And they are scared to death of making the wrong decision. You shouldn't make their decision process tougher by giving them too much to choose from.Every time people visit a page on your site, they have an expectation of what they're going to see or do. It is essential to view the site from the perspective of a first-time user, for what's familiar to the site owner or developer may not be aware to the target audience. Don't make the visitors work to figure out what the website is about. Make sure to let first-time visitors know what you're about. Make it simple and quick.

Placing too many links on the home page is one of the common errors done by web owners. This will be very confusing. Too many choices don't help the browser get the best possible browsing experience. It's important to think about the purpose of our home pages. People need to think of every page on the site as a home page. There need to be consistent elements on every deep page to make it feel as if the browser has reached a true destination online for what they are seeking.

The way you can truly make yourself unique online, both with Web sites and follow-up e-mail campaigns, is with the character of your words. The words you choose have a key impact on conversions, the sales you make, and gaining repeat customers. Give personalized information relevant to your visitors' needs and develop a distinct, unique voice that separates you from your competitors.

What you have to say doesn't just provide information, but must also build trust. Trust doesn't flow from being like everyone else. Good content development provides a comforting, reassuring sense for the visitor, building trust. It is necessary to track right people to your site, start to figure out the best paths through your site.

The website that works, the website that makes money, is the one that makes an offer, benefits, and offers tons of good advice just before you lead them to your sales page. Now that's a website that works. And that's the website design you must strive, at all times, to develop and maintain.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com

Monday, 12 December 2011

Importance of Website Maintenance and Re-Design



Maintenance of a website is an absolute necessity if you don’t want to lose your visitors. Maintaining your web site means continuously updating it with fresh content, keeping it free from errors like broken links and sloppy codes to maintain a high position in the search engines. A website should be updated regularly, have new features added and must have working links. Sometimes website requires redesign when it has unorganized content and poor usability. Website redesign is a perfect opportunity to put things back on track. It will also result in better user experience.

With any redesign it is great time to do little rethinking. By understanding what people are looking for from your site you will be able to better position that information within the architecture of the entire site. Users of your website make quick judgment within seconds viewing your homepage. By making an outstanding first impression with a clean and professional look the user gets a sense of trust for the company behind the site.

Your site could have exact information a specific user is looking for. However if it takes too long for them to locate it chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Also it leads the user to other areas of website that they might not have known about.

Broken links will annoy visitors making them click elsewhere off your site, thus losing a potential customer. Businesses that once linked to your site may have closed down, thus causing broken links to appear. Check for broken links on your site at least once a month. Search engines will more regularly spider your site if the content on your web pages is continually updated or changed. One excellent method is to add a new article to your site every week or two.

You may be getting a lot of hits or visitors to your site but no one is buying. Your web copy could be at fault. Try rewriting it; focus primarily on the benefits of your product. Sometimes changing one or two lines can increase the percentage of sales from your site. Create a web site maintenance plan that will ensure your web site is performing at its optimum level. This is essential if you wish to improve your Internet Marketing or increase sales and stay ahead of your competition.

New features can dramatically improve the user experience. Online calendar that allow users to register for events is a perfect example of how a simple feature increases the value of the site. As such company does not need a person to answer the calls for every registration. With features like this your users will have more interaction with your site and company.

The main goal of a Website Repair or re-design is to create better experience for your users. There are many approaches to attain this. It may be new look, revised navigation scheme or a complete examination. With a perfect Website Design your site will reflect your company and ensure sense of trust with your present and future customers.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com