Monday, 30 April 2012

Designing an Impressive Website

Designing the website to impress your visitor is an important factor to consider before you go for website design. People visit websites for information. They may not necessarily be interested in what you sell when they first visit the site. Information is the number one factor for visitors to visit the site. People wish to know all about a product or service before they spend their money. Giving your visitors what they want and writing some good informative information about your product or service is very essential.

Here are some points to consider for designing an impressing website

Get a simple professional looking template one that is relevant to your market. They are easy to work with and images can be adjusted with imaging software. This makes all your web pages look uniform and professional. Simple navigation is a must. Make your navigation simple and straightforward so that even a layman could find their way around.

Graphic Design can often enhance the product but one must be careful to make them small and professional. Be cautious of fancy flash designs. These can slow up your website and cause visitors to leave. It is vital for your business to have a fast loading website.

Do not use unique fonts and bright colors. When you are running a business site it should be clear and professional at all times. Do not do anything that will take away your visitor's concentration from your information and sales note.

Make sure that you have a strong and attractive sales page. This is a key to successful business. Without a good looking sales page you cannot sell even the crazy products and services. Your sales copy must be private, effective, accurate and professional. Do offer your visitors a free newsletter. This will help you capture the prospects that are not quite ready to buy but you will be able to build a targeted business list of interested promising buyers, who will probably buy one or more of your products or services in the future.

Save a template for creating new pages for easy and quick maintenance of the website. Create a page that has all your website design elements, including your menu and header, except content. When you create a new page, start out by copying that template. For pages that may have a lot of material to be added in the future, set the pages up so they can expand vertically.

If you update a page often, make a back up copy each time you are getting ready to update it. When you have a page with pictures, make sure to keep any new pictures the same width or height as the others. Don’t use too many colors and sizes in your fonts. Avoid using lots of bold and italic words and sentences. That makes the site look unprofessional.

Comfort your visitors with great content development to remember and return to your website. Make your website the favorite store for your products and services by attracting your visitors and making their visit to your site pleasant.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com

Friday, 13 April 2012

Reasons to Redesign the Website


As the competition is growing extremely on the web, businesses are working to win competitive edge in the market and increase their online presence. And one of the options is repairing the websites. Before redesigning the website it is necessary to estimate if your website really requires a redesign or not. Here are some points on why to redesign your website.

If your website is still using methods and technologies that were in style a few years ago, then it certainly has to be modified. If you still use tables and frames on your website, then it’s time to give a steady consideration to redesign the website. Also if the content is not relevant to the current market it would be the perfect reason to think of redesigning the website.


Your website is your online appearance. As your business grows and magnifies, it should reflect in your website as well. If your website represents you as a small company when you have actually grown to be a reasonably large company, it can impact negatively on your business. This is why getting your website redesigned at such a situation is extremely essential. If you have launched your website when you started your business and have not modified it even though your business has grown rapidly then for a redesign.

Gone are the days of static websites which once placed on the web were rarely updated. In the period of frequent information updates and content additions, it’s practically necessary for a website to be developed on CMS so that separation between design and content can be made easy. CMS makes it very easy to make changes to the website like adding additional pages, executing a complete new theme to your site without having the need to change its code. It will be helpful choosing a CMS that best suits your business needs.

For any website to grow successful, it needs to perform well in search engines. Though many of the SEO changes can be implemented into present website to make it more search engine friendly, there are others that have to be considered in the website development and design level itself. So the better approach would be to use the code which is extremely SEO friendly.

When a website design is done according to the Web Standards it makes the maintenance very easy. Any change that would be made in future would just require replacement instead of recoding the entire website.
Conversion rate of a website is a measure of the online Return on Investment of the website. An ineffectively designed website can be the major factor for poor conversion rates. It is necessary to browse through your analytics program to discover the conversion ways of your website. This will help to identify where exactly users face troubles and how a redesign can make it easier for users to achieve tasks on the website. Website repair solutions can have great advantages for your online presence. But make sure you do it for the good reasons.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com

Monday, 19 March 2012

Quality Web Design to Help Increase Your Sales


 Many people assume Web Design is all about creating an attractive website. This may be true to some extent. But effective Web Design is about creating an attractive website that is user friendly, search engine friendly. There are many points that are to be considered while creating a quality website that is good looking to the eye and designed to help you make money. So, before starting designing your site consider a few factors that will help you make a decision of choosing a quality Web Design Company that can help you with creating a gain generating website.

Website Template
While templates are easy and affordable, they may be doing more harm than good. The main advantages of a template site are simplicity and affordability; however the disadvantages sometimes nullify the advantages of a template Web Design. Once you find a template you want, it is no question that there are thousands of other people with the same exact template. Having the same template as everyone else is absolutely not a good branding strategy. So it is necessary to have a custom Web Design that distinguishes you from your competitors. When you use a template site, making changes to the back end code can be difficult. So it’s important to find a good Web Design company to design your website that is easy to manage and update.

Mobile Friendly Web Design
Mobile marketing industry is growing at a rapid speed, so a mobile Web Design strategy should not be ignored. It depends on your type and objectives of your business to decide if a mobile Web Design strategy works for you. However, the number keeps increasing on how many people will be using their mobile device to access the internet. By implementing a mobile Web Design strategy while mobile Internet Marketing is still in its initial stage, you can be ahead of your competitors.

Search Engine Optimization
SEO plays an important role in creating an effective Web Design that sells. Many people are of the opinion that SEO is all about placing keywords in special locations on their websites. Placing keywords on your website is only one part of the SEO, there’s more to SEO. A good Web Design company will know basic to advanced fundamentals of creating a Search Engine friendly site. There are many obstacles that make it hard for Search Engines to crawl your website easily. A good Web Design company will know how to get rid of these barriers and create a full functioning and easy to navigate website for both search engines and human visitors. A big part of SEO is about building links, but it’s also about having a great internal linking structure to make the site easy to navigate. A great navigation strategy not only helps the Search Engines find valuable content on your web site, but it also helps your web visitors use your site with ease.

An effective Web Design strategy should include certain elements that can help your website be a success. Some of the elements of an effective Web Design strategy include easy to Manage Web Site, User Friendly, Search Engine Friendly, Designed to Increase Sales and Customized Web Design to help with branding. So, it’s cautious to contact a Web Design firm that can create a Custom Programming strategy based on your individual needs.

About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design and Web Development Company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more information visit our website www.8trackweb.com

Friday, 9 March 2012

Points to Know for creating a quality website design


While designing a new website you may be attracted with some website design ideas that could be turned into serious errors. This is possible when your website represents your business. Here are some of the common mistakes to avoid while designing the website.

Placing too many or large sized graphics will make your site to load very slow. This makes the visitors annoyed and often times they click out of your site and will never try to return. To defeat this kind of issues save your graphics as GIF files rather than JPEG whenever possible. Also decrease your graphic actual size as much as you can without disturbing the Graphic Design

Website Hits Counter should not be visible on your site unless you have huge amount of traffic. This neither benefits your visitor nor you. Showing a visitor counter is beneficial only if you have enormous visitors and you wish to advertise the popularity of your site or would like to attract advertisers. Most web hosting sites offer web statistics that shows daily visitors, hits, referrers, etc. This feature will let you know how many people are visiting your site without the whole world viewing the information. If you are just building your site, make sure your web host offers this free service.

Limit the usage of banners to essential needs. Because for the most visitors banner is just another word for ad and they avoid clicking on them. Also banners increase the loading time of the website and are a turn-off for many surfers on the internet. If you do have a banner or two, place the banner at the very top or bottom of your page. Or you could place a small banner in your sidebar. Make sure that the banners on your site are related to your product or service. Remember, everything on your site should work together to benefit your target customer.

Provide an easy to use navigation system. This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most great looking websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.

When designing your site, make sure it has a flow that leads your visitor. Organizing your site to lead visitors is very essential when you are leading them to buy something. Make sure that graphics don't get in the way of your lead.

The most effective way of selling on the internet is to personalize your web site to reach your target audience. Many web sites are general and try to reach everybody. Make your Website Design as personal as possible. Present your web site in such a way that the visitor feels like he just walked into a store in his hometown. It is very essential stay focused on your target customer.
Good web design companies have professional Web Designers who create different types of design models. So choose a company that can identify your core audience effectively. They will help guide you make the right decision and offers a design that best suits your needs and requirements.

8 Track Web: 8 Track Web is a leading Web Designing Company in San Diego, offering the best and appropriate Web, Graphic & Logo Designs and SEO services at cost effective rates for all your business needs. For more information visit www.8trackweb.com